Increasing blog's traffic is every blogger's aim. Whether for reaching out to a larger audience, or generating more income through a blog, or to create awareness about a particular topic, he needs more traffic on his blog for his efforts to be of any worth. You might spend all the time and hard work you want on your blog. But unless you don't have a decent traffic, all your struggles will be in vain. Hence, the more traffic, the better.
Are you waking up daily, eager to check out your blog's traffic, only to find out that there has been little or no improvement in your stats whatsoever? There must be something you are doing wrong, or not doing at all! Here is a list of things you can do to increase your blog's traffic. Or rather, here is a checklist to help you ensure that you are doing all the necessary things correctly.
Post frequency and Timings
Post frequency and timings are extremely important for your blog's rankings. First of all, search engines such as Google like to see fresh content on websites. If your blog is struggling for traffic, then you must publish at least one post daily. The more frequently you publish posts, the more quickly your rankings and traffic grows. For example, our other blog SEM had a million+ Alexa ranking when it started! We have been publishing two posts daily for the first two months. And in those two months, the Alexa improved dramatically and it now stands at around 50,000!
Backlinks are very important for a blog, but only the quality ones. Backlinks refer to in-bound links to your blog from other sites. Backlinks give you instant traffic from other sites. But be careful about them. Trust me, you don't want cheap backlinks to your blog. They will hurt your rank instead of improving it. Never buy a backlink package such as "1,000 backlinks for $9.99" etc. Try to build genuine backlinks on sites with a decent rank.
How to build backlinks? Well there are many ways. Participate in forum discussions, and recommend some content on your blog to others. Also add your blog's URL to your signatures. This will leave a link to your blog each time you post a comment on a forum. Another way of increasing backlinks is by guest posting on other blogs. Write for other blogs in return for backlinks.
If you've got some money on hand, then why not advertise your website? Advertising your blog is one of the best ways of increasing traffic, since it gives you instant exposure. Ads on sites relating to your niche can give you much more benefits as compared to other sites, since the traffic on similar niche sites is interested in exactly the kind of stuff you, or other similar sites have.
Interacting with your audience is the key to retaining and increasing your traffic. Adding stuff like polls, questions, surveys and forums can increase your interactivity. Also, use such a writing style that addresses the readers directly. Be casual and friendly, and don't be (too) formal.
This method is highly effective. Not only does it give you immediate traffic, it also gives you quality backlinks that improve your traffic in the long run. Write an article on a topic relating to your website, and submit it to popular article directories, such as Squidoo, Hubpages, Ezine Articles etc. For example, say you have a blog about affiliate marketing. You can write an article on affiliate marketing tips, and then mention your own blog in that article. Then submit that article to popular directories for traffic and backlinks.
One thing though. Try not to write on sites that give no-follow links. Such sites include eHow, articlesbase, examiner etc. Sites like Squidoo and Ezine Articles don't give no-follow links, which is preferable.
Discuss Recent Trends
Encourage guest posting on your blog. There are many advantages of doing that. First of all, it will increase your post frequency, which, as we already discussed is a good thing. It will also reduce your workload and effort. Secondly, it will increase your traffic slightly, since fans from the guest's blog will want to read what their writer has written on another blog. Be careful about this though. You have to give out backlinks to the guests' blogs. Too many out going links without a nofollow attribute and your rank will start to drop!
Apart from inviting people to write for you, you can write for others as well. This will get you a backlink. Write multiple posts on quality blogs, and you will see your backlinks increase and your rankings soar! This is one of the best way of building genuine backlinks
Apply SEO techniques
You should be familiar with the most basic SEO methods. Keep keywords in mind while writing titles and introductory paragraphs. Also write two or three line meta descriptions for your posts. If you are using WordPress, then you'll need to add meta keywords as well. Complete these basic steps and you're done with the basic SEO, although this is, by no means, the end of it.
Use Social Media
You'll be surprised at how useful social media can be. Make public profiles on popular networks such as Facebook, Twitter and Google+ etc. These will help you build a fan base of your blog. Social Media is also great in the sense that it provides you a much greater exposure through your fans than you could get on your own. So share your new blog posts on social media not only to gain extra traffic, but also to retain your existing traffic.